Ampersand announces new website and branding
Buda, Texas – October 27, 2021 – Ampersand Art Supply, the global leader in painting panel surfaces is thrilled to announce the launch of their new website, ampersandart.com. A new modern color palette and brand design complements a highly engaging website that drives a powerful branding experience for the user and brings the company’s mission to inspire creativity full circle. “Our website design takes an artist-first approach and is about providing inspiration, information, and sharing our brand story”, says Bridget Griffin, Director of Marketing at Ampersand Art Supply.
Ampersand Art Supply has been an industry leader for over 25 years providing a multitude of innovative and superior quality painting surfaces artists trust for their artwork. The company’s reimagined website offers artists more capabilities and inspirational content that connects end-users and retailers to an exceptional and engaging brand experience.
A notable new feature includes an intuitive panel selection tool that assists artists in choosing the best panel for their artwork based on technique and media. Visitors to the site can learn more about the features of the surface, watch videos, follow along with tutorials, explore how other artists use the panel, and locate a retailer to purchase. The fully responsive website with versatile navigation guides any user from any channel through the shopping journey.
Shellie Daly, Marketing and Promotions Manager at Ampersand Art Supply adds, "The website is designed to lead artists to stores and also to assist those stores in positioning and promoting our brand to their customers.” The new website hosts a robust dealer portal that offers product training videos, a vast catalog of product and lifestyle images, videos, social media hashtags, and more. “We understand retail marketing teams often have limited resources, and we asked ourselves, what can we do to help? With this goal in mind, we’ve provided content to make it easier for retailers to market the Ampersand product line online or in-store. The digital assets now available elevate the panel shopping experience as consumer expectations and behaviors have evolved,” adds Daly.
Exclusive Dealer Portal
“I am very proud of our new website as it connects us to artists around the world in new and engaging ways – we are so looking forward to our work with artists who use our surfaces as we continue to develop new content to keep the website fresh and engaging”, shared Elaine Salazar, Founder, and CEO of Ampersand Art Supply.
Click here to learn more about the history of Ampersand Art Supply.